About Safe Beginnings First Aid

Holly and Jill

holly + jill

Safe Beginnings First Aid is the leading provider of infant and toddler-focused safety workshops and courses for parents in North America.

Safe Beginnings First Aid is owned and operated by two sisters, Holly and Jill. Since late 2016, we’ve trained over 20,000 parents, caregivers and professionals across North America with essential lifesaving skills, in addition to our rapidly growing online community of over 50,000 parents.

Our focus on the infant and toddler years is what sets us apart: our unique classes include our signature discussion on preventing injuries around the home for babies and toddlers. We’ll give you the confidence to handle an emergency with your family, and the know-how to prevent injuries from happening in the first place. 

After becoming a first-time mom in 2009, Jill saw a gap in parent education when it came to essential lifesaving skills. As a trained first aid instructor of many years, Jill began teaching CPR and choking workshops for parents in 2010.

Jill’s sister, Holly, discovered her passion for teaching and mentoring while working in the medical software field for over 5 years

In 2015, following the birth of her first child, Holly found herself uncertain if her career in software was the right fit for her family. Jill invited Holly to form a business together, and Safe Beginnings First Aid was born. Safe Beginnings First Aid is a proudly family-run, women-led small business operating out of North Vancouver, BC, Canada.

Holly Choi

Co-Owner + Instructor

qualifications

First Aid Instructor
Lifesaving Society BC/Yukon Branch
2015-present

Canadian Red Cross
2020-present

Child Passenger Safety Technician-Instructor (CPST-I)
Child Passenger Safety Association of Canada (CPSAC)
2017-present

Child Passenger Safety Technician (CPST)
Child Passenger Safety Association of Canada (CPSAC)
2015-present

Child Passenger Safety Educator
BCAA
2019-present

Member, Board of Directors
Child Passenger Safety Association of Canada (CPSAC)
2019-present

Too Hot for Tots Educator Certificate
BC Professional Fire Fighter’s Burn Fund
2020-present

Member, International Association for Child Safety (IACFS)
Holly Choi has successfully completed the Home Hazards Test (HHT)
2020-present

Member, Prevent Child Injury
Prevent Child Injury brings together a coalition of stakeholders to speak with one voice and share specific injury prevention messaging on a national level.
2020-present

Holly in the media

Forbes Magazine

Podcasts

Other publications

Jill Colpitts

Co-Owner + Instructor

qualifications

First Aid Instructor
Lifesaving Society BC/Yukon Branch
2003-present

Canadian Red Cross
2018-present

Neonatal Resuscitation Program
American Heart and Stroke Foundation
2014

Birth and Postpartum Doula Training
DONA
Motherwit
The Matrona

Member, International Association for Child Safety (IACFS)
Jill Colpitts has successfully completed the Home Hazards Test (HHT)
2020-present

Janna Bakla

Instructor

spark

qualifications

First Aid Instructor
Canadian Red Cross
2020-present

Child Passenger Safety Technician-Instructor (CPST-I)
Child Passenger Safety Association of Canada (CPSAC)
2019-present

Child Passenger Safety Technician (CPST)
Child Passenger Safety Association of Canada (CPSAC)
2016-present

Child Passenger Safety Educator
BCAA
2019