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About us

Safe Beginnings First Aid is the leading provider of infant and toddler-focused safety workshops and courses for parents in North America.

Safe Beginnings First Aid is owned and operated by two sisters, Holly and Jill. Since late 2016, we’ve trained over 70,000 parents, caregivers and professionals across North America with essential lifesaving skills, in addition to our rapidly growing online community of over 170,000 parents across our social media platforms.

Our focus on the infant and toddler years is what sets us apart

When you take a course with us, you know the baby and toddler portion won’t be glossed over: because that’s our focus. Our unique courses give you the confidence to handle an emergency with your family, and the know-how to prevent injuries from happening in the first place.

HOW'D WE GET HERE?

After becoming a first-time mom in 2009, Jill saw a gap in parent education when it came to essential lifesaving skills. As a trained first aid instructor of many years, Jill began teaching CPR and choking workshops for parents in 2010.
 
Jill’s sister, Holly, discovered her passion for teaching and mentoring while working in the medical software field for over 5 years. In 2015, following the birth of her first child, Holly found herself uncertain if her career in software was the right fit for her growing family. Jill invited Holly in, and Safe Beginnings First Aid was born. We are a proudly family-run, women-led small business operating out of North Vancouver, BC, Canada.

Featured in:

Holly Choi

Co-owner + instructor

Jill Colpitts

Co-owner + instructor

Qualifications

First Aid Instructor
Lifesaving Society BC/Yukon Branch
2003 - present
 
Canadian Red Cross
2018 - present

Neonatal Resuscitation Program
American Heart and Stroke Foundation
2014

Child Passenger Safety Technician (CPST)
Child Passenger Safety Association of Canada (CPSAC)
2023 - present
2015 - 2018

Member, International Association for Child Safety (IACFS)
Jill Colpitts has successfully completed the Home Hazards Test (HHT)
2020-present

Janna Bakla

Instructor

Qualifications

First Aid Instructor
Canadian Red Cross
2020 - present

Child Passenger Safety Technician (CPST)
Child Passenger Safety Association of Canada (CPSAC)
2016 - present

Child Passenger Safety Technician-Instructor (CPST)
Child Passenger Safety Association of Canada (CPSAC)
2019 - present

Child Passenger Safety Educator
BCAA
2019 - present

Member, International Association for Child Safety (IACFS)
Janna Bakla has successfully completed the Home Hazards Test (HHT)
2022-present

Too Hot for Tots Educator Certificate
BC Professional Fire Fighter’s Burn Fund
2022

Sierra Penner

Instructor

Qualifications

First Aid Instructor
Canadian Red Cross
2014 - present

First Aid Instructor-Trainer
Canadian Red Cross
2021 - present

Basic Life Support Instructor (Healthcare)
Canadian Red Cross
2019 - present

Psychological First Aid Instructor
Canadian Red Cross
2017 - present

Teaching Experience Supervisor
Canadian Red Cross
2018 - present

National Lifeguard Instructor (All 4 Instructor modalities)
Lifesaving Society BC/Yukon Branch
2019 - present

Lifesaving Instructor
Lifesaving Society BC/Yukon Branch
2008 - present

Water Safety Instructor Trainer
Canadian Red Cross
2017 - present

Airway Management and Oxygen Therapy Instructor
Lifesaving Society BC/Yukon Branch
2020 - present